A letter from the founder
On the six things I looked for before the Cindy came into the shop, how it compares to the two dresses already in your closet, and why it is $69.95 in our Final Summer Sale.
The comfortable one is what she lives in on a weekend. Soft, easy, a little shapeless, chosen on the understanding that nobody important will see her in it. The nice one comes out for the occasion, and comes off the moment she gets home.
I am Ellis, and I started Ellis & Rose on one belief: that beautiful style is not defined by age, trends or rules. And the comfortable-or-nice rule is one I have never understood.
Because most of the days that matter are not one or the other. A garden lunch that turns into dinner. A grandchild's birthday that runs from the afternoon into the evening. A day out that ends somewhere she would like to look put-together. She either spends it a little underdressed, or a little uncomfortable, or she goes home in the middle to change.
I never accepted that she had to choose.
The Cindy is one dress built on that refusal. There were six things I would not do without.
This is the thing I was actually buying. Worn loose, the Cindy is easy and bohemian, the dress she throws on for a slow morning and a long lunch. Add a belt at the waist and the same dress turns polished, ready for dinner, a party, a room full of people with cameras. Nothing to change, nothing to carry. The day decides how she wears it, and she does not have to decide in advance.
“The flowy fabric and beautiful floral print make this dress feel so feminine without being overly dressy. The lace details add the perfect touch, and it’s quickly become my favorite dress for dinners and special occasions.”
A maxi skirt can go two ways. Either it hangs in one straight line and does nothing, or it is so full of fabric that she can feel every ounce of it by the afternoon. The Cindy is built in light, graceful tiers, so the skirt has volume and movement with every step, without any of the heaviness. It is what makes the dress look dressy from across the room and feel easy from the inside.
“The floral print is even prettier in person. I wore it to a friend’s wedding and had so many people ask me where I got it. It’s such a beautiful, effortless dress.”
This was the part I checked most carefully, because it is the part most often skipped. The Cindy is made of soft, lightweight layers over a smooth lining, so it breathes and stays comfortable from morning into evening, but it never feels thin and it never leaves her wondering what shows in the sunlight. Breathable and covered at the same time. Those two things should not be so hard to find in one dress.
“The flowy fit is what makes this dress so easy to wear. I can dress it up for a wedding or dinner, and the beautiful lace details make it feel special without being too formal.”
A bright summer print is finished by the end of August. The Cindy's floral is rich and dark, which sounds like a small difference and is actually the whole point. It goes with a cardigan and boots in October, a wrap at a holiday dinner, bare arms at a garden party in June. It is a print for every month, which means it is a dress she will actually wear, rather than one that waits in the closet for the right season.
“I really appreciate the relaxed fit through the waist. It gives me plenty of room to move while the flowing shape still feels feminine and flattering.”
Delicate lace accents are what turn a comfortable dress into a dressed one. There is just enough of it to catch the eye and make the dress feel finished, and not so much that it starts to feel fussy or costume-like. It is the detail a friend notices across the table, and the reason the Cindy never looks like the comfortable dress, even on the days she is wearing it for comfort.
“The lace details are my favorite part of this dress. They add just enough elegance to make it feel special, while the relaxed fit keeps it comfortable enough to wear all day. It’s one of those dresses that looks effortlessly put together without feeling overdone.”
The Cindy fits true to size, in five sizes, XS through 2XL, and the size chart is on the page. The tiers give it room through the skirt and a belt lets her decide how defined the waist is, so it is a forgiving dress to buy. One piece of advice I would give across the counter: if you are between sizes, take the larger one and use a belt. And if it is not right when it arrives, there is a 30-day money-back guarantee.
“I chose to size up for a little extra room, and I’m so glad I did. The flowy tiers and adjustable waist make it incredibly flattering without feeling oversized. It drapes beautifully and still gives me a lovely shape.”
| The two she already owns | The Cindy | |
|---|---|---|
| Day to evening | Go home and change | Loose by day, belted by evening |
| Skirt | Straight, or heavy with fabric | Light tiers that move |
| Fabric | Thin, and you can tell | Light layers over a smooth lining |
| Bright, and done by September | A deep floral for any month | |
| Detail | Plain, or overdone | Delicate lace accents |
| Price | $169.95 | $69.95 in the Final Summer Sale |
I refuse to sell a woman a dress that makes her pick between feeling comfortable and looking lovely. That is the whole reason the Cindy is in the shop.
The Cindy normally sells for $169.95. But summer is over at the shop, and every year at this time we clear the rails to make room for what comes next.
The Cindy was never really a summer dress, and that is exactly why I put it in the sale. With a dark floral and a belt, it carries straight through autumn and into the holidays. I would rather it went to women now, at the start of that season, than sat in the stockroom waiting for spring.
For the Final Summer Sale it is $69.95. There are only so many of each size, and when one goes, it goes.
$169.95$69.95
Final Summer Sale — The Cindy Maxi Floral Dress
While sizes last
The best days are the ones that do not go to plan. A lunch that becomes dinner. A visit that turns into an evening. A walk that ends somewhere lovely.
You should not have to go home and change to stay for them.
Go and have a look at the Cindy.
— Ellis · Ellis & Rose
Customer reviews are quoted as written. · Free UPS shipping · 30-day money-back guarantee.