A letter from Ellis · Co-founder of Ellis & Rose

Cold Spring, New York · October 2026

A letter from the founder

A Little of Home, a Little of New York. The Shoe I'd Choose for Fall.

Growing up just outside the city taught me to value a shoe I could walk in all day. New York taught me it could still be the most elegant part of the outfit.

EllisCo-founder of Ellis & RoseCold Spring, New YorkOctober 20265 min read

I grew up in Cold Spring, a small town in the Hudson Valley, where life moved a little slower. Weekends meant familiar faces, walks through town, and stopping by the farmers' market to see what was in season. Almost everything was done on foot.

When I eventually made my way to New York City, I fell in love with its energy. I also learned quickly that the city is walked, not driven, and that the women who looked most elegant were often the ones who had chosen their shoes most wisely.

When I opened Ellis & Rose, I wanted to bring those two worlds together: the comfort and practicality I grew up with, and the confident, considered style I came to admire in the city.

That's the feeling I recognized when I first added Mabel to our collection. It has the classic lines of a Mary Jane, a vegan leather upper that softens to your foot, and a cushioned footbed made for more than the short walk from the car.

There are five things I'd point out about Mabel, and why I think it's worth a closer look.


1

1. The Shoe That Takes You From Errands to Dinner

Comfortable shoes are an easy choice when you leave the house. Your trusted flats or sneakers work for errands, a quick coffee, and all the little stops that fill an ordinary day.

But then the day changes. A dinner invitation, a last-minute plan, a friend who suggests somewhere a little nicer. Suddenly, the shoes that felt fine that morning look too casual for the rest of your outfit. And the elegant pair in your closet? You know exactly how your feet will feel after an hour in them.

That's where a shoe like Mabel comes in. The clean lines keep the look elegant, while the cushioned footbed is designed to carry you through a full day of walking. Elegant enough for dinner, comfortable enough for the walk there.

LM
★★★★★

“I wore these all day: errands in the morning, a long lunch, then dinner. My feet were still fine in the evening, which never happens with dressy shoes.”

Linda M., Saratoga Springs, NYVerified buyer

2

A classic Mary Jane strap that keeps the look refined

One of the first details you'll notice about Mabel is its Mary Jane silhouette. The strap across the top of the foot gives the shoe its timeless, feminine character, a style that has never really gone out of fashion.

It also helps keep the shoe in place as you walk, so you're not curling your toes to hold on to it. Paired with the clean lines of the vegan leather upper, the strap adds just enough detail to make Mabel feel more considered than an everyday flat.

CB
★★★★★

“I love the classic Mary Jane look. The strap holds the shoe in place, so it doesn't slip off my heel when I walk. They look so elegant and feminine.”

Carol B., Columbus, OHVerified buyer

3

A cushioned footbed that lasts beyond lunchtime

Many elegant shoes look lovely when you put them on. But by noon, you're counting the minutes until you can take them off. Some women give up on dressier shoes altogether; others carry a second pair in their bag.

Before long, "dressing up" has become something you plan around your feet.

Mabel is built on a soft, cushioned footbed designed to support you through a full day, rather than flattening out by lunchtime. So the shoes you put on in the morning can be the shoes you come home in.

JR
★★★★★

“The cushioned footbed is the best part. Soft, but with real support. I can stand and walk in them for hours and my feet don't ache.”

Janet R., Denver, COVerified buyer

4

A vegan leather upper that eases to your foot

New shoes often ask for patience. Stiff material that pinches before it gives, and a few days of blisters before they finally feel like yours.

Mabel's vegan leather upper softens and eases to the shape of your foot over the first few wears, while holding its structure, so the shoe keeps its clean line. It only looks better with wear, and a soft damp cloth is all it takes to keep it looking neat.

ST
★★★★★

“I didn't have to break them in at all. Comfortable from the first wear, no blisters, no rubbing. The fit is true to size.”

Susan T., Lancaster, PAVerified buyer

5

One shoe for every season, in four colors

Fall can leave you caught between two choices. Sandals feel too light for a cool morning, but heavy boots feel like more than the day calls for.

This is where the kind of shoe you reach for matters.

Mabel works across the seasons. Wear it with jeans and a simple knit for a casual day, or with trousers or a midi dress when you'd like something a little dressier. This is really the perfect everyday shoe for this time of year, and even better; it comes in four colors: Black, Red, Khaki and Navy Blue, from quiet neutrals to a real statement.

DK
★★★★★

“I wear them with jeans, with trousers and with a dress. They go with everything. I'm ordering the red as well.”

Diane K., Raleigh, NCVerified buyer

Our Mary Janes, against the shoes you have been buying

Most dressy shoes
  • Stiff uppers that pinch and rub before they give
  • Thin insoles that flatten out by lunchtime
  • Elegant designs you can only wear for a short evening
  • Slip-on styles that don't stay put as you walk
  • Comfort shoes that look too casual for dinner
  • A choice between looking good and feeling good
The Mabel Supportive Mary Janes
  • A vegan leather upper that eases to the shape of your foot
  • A soft, cushioned footbed made for a full day
  • Clean, elegant lines: simple enough for the office, finished enough for an evening out
  • A classic Mary Jane strap that keeps the shoe in place
  • A true-to-size fit, from US 4 to US 12
  • Four colors — Black, Red, Khaki and Navy Blue
A good shoe should let you say yes to the rest of the day. That's what I appreciate about Mabel: the classic strap, the soft vegan leather and the cushioned footbed give it an elegant look while keeping every step comfortable.

Why Mabel is part of our Fall Sale

Fall is the perfect time to start building a versatile wardrobe for the changing season. A comfortable, elegant shoe is an easy addition to your everyday outfits, whether you're running errands in jeans or heading out to dinner.

While we don't usually include footwear in a sale this early in the season, we're currently making room for new arrivals and clearing out selected styles. That's why Mabel is now part of the Ellis & Rose Fall Sale, giving you the chance to find your new favorite pair at a special price, before the colder days arrive.

The Mabel Supportive Mary Janes are priced at $59.95, reduced from the listed regular price of $144.95.

That's a saving of $85.00.

The design remains the same: a vegan leather upper, a classic Mary Jane strap and a cushioned footbed. Choose the color that best fits your wardrobe, check the size guide, and decide whether Mabel is right for you.

The Fall Sale · Limited to this month
10%EXTRA ON 2
15%EXTRA ON 3
20%EXTRA ON 4

Stacked discounts apply automatically at checkout and can be combined across collections.

35Years of retail experience
4.8★Across 1,450+ reviews
4Colors from the Mabel to choose from
30Days to change your mind

A note from Ellis

I have always believed that the most useful pieces in a wardrobe are the ones you can actually wear all day.

A shoe shouldn't make you choose between looking elegant and feeling comfortable. The upper, the strap and the footbed should work together, leaving you free to make the outfit your own.

That's the idea behind Mabel: a classic, considered design you can walk in, styled in your own way.

— Ellis
Co-founder, Ellis & Rose

PD
★★★★★

“My package arrived looking so lovely that I actually took a moment to appreciate it before opening everything. The tissue wrapping and little handwritten note were such a nice touch. It felt much more personal than the usual parcel left at the door. You can tell when a little thought has gone into the details, and it made the whole experience feel special.”

Patricia D., Providence, RIVerified buyer

Mabel — Supportive Mary Janes

$144.95$59.95Save $85.00
  • Vegan leather upper that softens to the shape of your foot.
  • Soft, cushioned footbed for support through a full day.
  • Classic Mary Jane design with clean, elegant lines.
  • True to size; if you're between sizes, choose the larger one.
  • Available in Black, Red, Khaki and Navy Blue. Sizes US 4–12.
  • Free shipping and a 30-day money-back guarantee.

Choose your preferred color and size, and consult the size chart before ordering.

SHOP MABEL — FALL SALE $59.95
E

Ellis

Co-founder, Ellis & Rose · New York

Ellis's connection to clothing began with the simple, practical style she grew up around in New York's Hudson Valley. Later, the energy of New York City introduced her to a different way of thinking about personal style: how a few thoughtful details can make everyday clothing feel special.

The idea behind Ellis & Rose is to bring those influences together, with pieces that feel natural to wear and give women room to express their own style.

For Ellis, it's about the balance between the comfort of home and the inspiration of the city.

Discover Mabel During Our Fall Sale

Classic lines. Four colors. A shoe you can walk in all day.
$59.95 · Free Shipping · 30-Day Money-Back Guarantee